YAP Global

YAP Global is an international public relations and communications firm working with meaningful companies in the cryptocurrency, DeFi, and Web3 sectors. YAP Global supports the media in making Web3 understandable and helps clients navigate and shape important industry conversations.

86 High Intent Search Enquiries in 12 months

Project Challenges:

Strong brand presence but no structured organic acquisition

High competition in Web3 & crypto PR search space

Strong brand presence but low structured organic acquisition

Campaign Results:

38,450

Page Views

4,654

Page Clicks

86

Sales-qualified leads from organic search

90.4%

Content engagement rate

104,199

User events across the site

38,450

Page views in 12 months

🧯Challenges They Faced Alone

When Otto reached out to us, the YAP Global was already respected in the Web3 and crypto PR space. Yet, they did not rank first for any keywords, and most of the enquiries were irrelevant and not marketing-qualified leads. Organic search was just noisy traffic. On further inspection, the technical SEO aspect of the website was subpar and needed urgent attention.

What was holding them back:

- High competition across Web3 & crypto keywords
- No systematic keyword ownership strategy
- Limited search-led lead flow
- Organic traffic not translating into consistent enquiry flow
- No clear separation between brand traffic and high-intent search
- No Existing Funnel

This resulted in visibility and traffic that didn’t convert to sales.

🏅Victories We Had Together

♞ The Strategy We Implemented

Our objective was to turn search into a consistent acquisition engine, not just a visibility or traffic channel.
This wasn’t a short-term ranking sprint. It was a structured search built across authority, intent, and conversion.

Traffic Generation:

Cleaned technical SEO architecture
Strengthened site structure & internal linking
Restructured keyword clusters across Web3, crypto PR, DeFi & blockchain
Built an authority-driven backlink profile
Optimized high-value service pages

Demand Creation:

Developed content targeting informational & commercial Web3 intent
Developed content clusters targeting high-intent Web3 buyers
Created modular blockchain & crypto PR topic clusters
Optimized for geographic authority (UK, US, Singapore)
Improved engagement structure across service pages

Sales Conversion:

Refined key landing pages for intent clarity
Improved CTA placement & enquiry pathways
Tracked organic-led enquiries separately from referrals
Implemented structured enquiry tracking for organic
Benchmarked SEO conversion rate vs industry

🛎️ Services We Offered

- Narrative & Messaging Alignment
- International Keyword Strategy (US, UK, Singapore)
- Technical SEO & Information Architecture
- Website Audit & Competitor Analysis
- Search Behavior Analysis
- Web3 & Crypto Content Clustering
- Authority Link Building
- Service Page Optimization
- Organic Conversion Tracking & Benchmarking
- Ongoing Performance & Growth Reporting

Before Working With Us

Fragmented traffic & moderate engagement

After Working With Us

Higher engagement, stronger acquisition mix, measurable enquiry growth

Strategic Outcome

YAP Global moved from search visibility to structured search acquisition, building a long-term organic channel in one of the most competitive crypto PR niches globally.

Because of that, search didn’t just grow; it started compounding.

Most brand-related keywords that previously didn’t show up in the search started ranking on the first page within the first 3 months.

Proof of Work

Over the course of the year YAP Global was able to turn search into a reliable acquisiton channel with 21% of all clients closed across the year coming from organic search.